Scott Abramowitz Joins American Banker Webinar on Credit Card Innovation and Growth

Bassett Capital Group’s Scott Abramowitz joined Shivani Grover of CoreCard for an American Banker webinar, “Elevate Your Credit Card Program: A Strategic Guide to Innovation and Growth.”

The discussion explored how financial institutions can strengthen their credit card programs in a rapidly evolving market. Topics included refining the program’s value proposition, creating a more connected cardholder experience across channels, and using real-time data to improve customer engagement and inform growth strategies.

Scott and Shivani shared perspectives on the strategic and technological decisions institutions face when modernizing their card programs, including how to balance innovation, cardholder expectations, portfolio economics, and sustainable growth.

The webinar was presented by American Banker and originally held on October 22, 2024.